Global Head of Marketing General Medicines

Join us

• Create, coordinate, ensure and control the implementation of marketing strategy created and developed by the Company
• Ensure global communication and co-operation of entrusted product portfolio
• Audit and support the activities of Global and local General Medicines marketing/product managers
• Perform direct reporting requirements to Business Unit Head

Your tasks

Major job functions in his capacity as a senior leader of the Company:

Planning duties:

• Strategic planning – define the marketing and sales strategy of entrusted portfolio establish a place for it within the life-cycle plan.  
• Marketing planning - coordination of the preparation of Global marketing plans
• External analyses – control/arrange/facilitate the preparation of International strategic market analyses and make use of such analyses in order to promote and improve strategic decisions about the entrusted products.  
• Identify new market and business opportunities.
• Define marketing strategies.
• Internal analyses – apply strategic product analyses to reach strategic decisions in terms of strategic projects. 
• Coordinate the initiation of Market research
• Global Marketing budget control
• Estimate sales volume relevant to the market (per country and pro). 
• Propose the requirements for planned objectives in terms of the network of medical sales representatives
• Review the arrangement of the network of medical sales representatives & suggest relevant structure changes.

Your experiences

Work relationship and co-ordination

• Manage external and internal relations – effectively develop and utilize relations as far as external interested parties are concerned in order to have a positive influence on new product launches and so as to efficiently implement plans with the internal departments and the operations of the Company.
• Co-ordinate PR activities in the pharmaceutical and medical area.
• Co-ordinate promotional and advertisement activity between the product managers on international level.

Other expectations

Management and control functions

• Coordinate draft marketing plan revision (budget figures, action plans, actions, positioning) and review implementation of the approved plan.
• Coordinate quarterly and annual reports revision focusing on the marketing and sales activity. 
• Compile special and ad hoc reports requested by Global Head of General Medicines
• Keep monitoring forecasts of actual sales and marketing budget utilization
• Plan, coordinate and review implementation of conferences and company events relevant to the marketing activity (duties, marketing and advertisement materials, installations, sponsorship). 
• Control implementation of marketing strategy.
• Resolve complex issues relevant to product promotions.
• Measurement and evaluation - testing, monitoring, evaluation of marketing tactics
• Supervise new product launches on Global level.
• Keep up with the competition at all levels. 
• Monitor and analyze performance of the marketing and sales teams. 
• Assess the capability level of Global Marketing/Product managers and determine appropriate actions.
• Define requirements; provide support and improvement in terms of the training of PM's.

Our offer

• Extensive benefits package (cafeteria, stock program, private life insurance)
• Training and development opportunities
• Medical services (Medicover) 
• Various sport and health opportunities (gym, swimming pool, AYCM)
• Challenging, responsible professional work
• Long-term employment in an innovative and secure company